Interior Construction Group (ICG) is a commercial fit-out and refurbishment construction company built on a stellar reputation for delivering projects that are a cut above the industry standard. Harnessing a combined wealth of over 65 years’ experience, passion and dedication, is quick to become one of Sydney’s supreme builders of choice.
An executive board with over 65+ years of experience in the industry, ICG approached Word Up with the task of establishing a consistent message for the newly-established company to make on all relevant digital platforms. Alas! Our team set out for hours outlining the fundamental rulings of the company, understanding their audience and assessing potential platforms. With this, a thorough communication strategy was devised, paving the tone and voice for the website content and capability statement, all of which are in alignment with the brand, the company and its stakeholders.